Business Cards- How Important Are They?

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Short Answer— VERY.

Long Answer— Listen we meet new people daily. Walking in the park, riding trains, buses and planes. Personally,  as I speak and visit schools I meet literally hundreds of people every week. And the amazing thing is those people are not just from my community, they are from all over the world. So I capitalize on their circles as they do with mine as we exchange business cards.

Do I particularly need professional underwater basket-weaving consultation at this particular moment? Hmm, No. BUT do I add them to my network of emails (I send out routinely)? Yes. More importantly, do I pass along their card to someone else who is looking for those types of services? Hell Yes!

You have to understand the term globalization in order to grasp the magnitude of your business card…

In a time, long long ago, there was this delivery service called postal mail. Fact: people would write letters and wait weeks for response. Needless to say, coordination (answering questions) took a while. All event planning occurred many months in advance. Pretty soon, the telegraph and telephone rose from the need to communicate quicker. Reaction time became shorter and shorter. Nowadays with the internet, transactions and scheduling happen almost instantly. The neat thing is that these communications and scheduling are happening with people across continents. Trade and commerce happen at high volumes thereby influencing revenue. Events and meetings across states are planned and conducted in less than 24 hours.

Your business card more than likely is at the genesis of these transactions/deals/scheduling. So make it unique; remember it is an extension of you!

A few tips regarding your business card:

  1. There are two sides to a business card..use them
  2. Clear/High Quality pictures are good (people remember your face!)
  3. Consider having two different sets of business cards; one with  your picture and another without
  4. Email address is a must
  5. Work phone number is a must
  6. Web URL is a must
  7. Cell Phone number shows your dedication
  8. Titles are ok, but who you represent means most (leave your ego at the door)
  9. Stay away from paper perforated cards. They look cheap and unprofessional… and that is how you will come across
  10. Always give at least two cards. One for the individual and the other is for him/her to pass along. Considering free advertising.

 

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“Andrae captures insight and pearls of wisdom from the military’s most senior leaders, calling them Procedures, Techniques, and Rules. These strategies, if applied with discipline, can provide efficiency to your day-to-day routine and increase your overall well-being.”

“Procedures, Techniques, Rules… I Wish I Learned in School is a resource tool that offers bottom-line instructions on a range of habits that have proved beneficial to our nation’s leading authorities.” “Andrae has taken his experiences from sitting down to talk with leaders, such as former Secretary of Defense, Donald Rumsfeld; Chairman of the Joint Chiefs of Staff, General Martin Dempsey; and Korean War hero, General Paik Sung-yup, and consolidated the lessons learned about life. Useful techniques are broken down into the simplest forms that relate to finances, health, parenting, and mind-set—all of which, if they had been reinforced and learned in our youth would have paid back seven times over. It’s never too late to become better. Enjoy.”

~Andrae Ballard is a graduate of the United States Military Academy at West Point where he was commissioned as an Infantry Officer. He has served at every echelon from platoon through Corps level operations. He is also a part-time faculty member at Central Texas College, teaching in the Mathematics Department. He holds a BS in Systems Engineering from West Point and an MS from Central Michigan University in Human Resources Administration. 
~Andrae’s most recent assignments include serving as the Aide-de-Camp to the 8th Army Commanding General in Yongsan, Korea, as well as the Public Affairs Officer for the Special Operations Command Korea Commanding General. His deployments include multiple combat tours in Operation Iraqi Freedom and Operation Enduring Freedom (Afghanistan). 
~Andrae is a graduate of the United States Army Command and General Staff College, as well as the United States Army Jumpmaster and Ranger Schools. He is the COO of Alexander Graham Properties LLC, an organization that provides resources and consultation to those in need of financial help. 
~Andrae has spoken throughout the world, helping people to hone their leadership skills and potential and has assisted many, helping them to establish a clear and effective strategy to meet their life goals.

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